​​​​​​​Project year: 2024
Location: Quang Tri (formerly Quang Binh), Vietnam
Category: Hospitality - Hotel & Resort
Scope of works: Full areas

Interior Design | Visualization
 Stepping into the main lobby, guests are transported into a majestic limestone cave—a natural wonder akin to those recognized by UNESCO. The space transcends its functional purpose as a reception area, serving instead as a sophisticated transformation of layered geological blocks. Architects have reimagined these raw, cavernous structures into a work of art, where light and fluid curves converge to spark the imagination, guiding travelers on a journey of diacritical discovery.​​​​​​​ 
The avant-garde highlight of the space lies in its dynamic ceiling, featuring variable heights that create a sense of rhythm. Soft, fluid ribbons of steel mesh mimic the organic forms of stalactites. This design approach does not merely define the space; it allows the architecture to 'breathe,' creating layers of volume that remain light, airy, and continuously connected to the movement of those within.
Reception area features a unique design with a wall resembling bamboo trees and a lamp inspired by conical hats, iconic symbols of Vietnamese culture. The design is stylized through the use of contemporary materials, focusing on allusion rather than literal representation.
At reception desk, Vietnamese heritage is narrated through a contemporary lens. The feature wall draws inspiration from bamboo groves, paired with pendant lights stylized after the iconic conical hat (nón lá). Eschewing literal representation for subtle allusion, the design creates a gentle cultural harmony where luxury and local identity coexist seamlessly.

Spiral staircase serves as the heartbeat of the space, embraced by a wall paneling system reminiscent of a traditional folding fan. Every detail, from the handrail to the textured wall panels, contributes to a rhythmic cadence, drawing visitors along an emotional flow that transforms simple circulation into a poetic experience.

Continuing the narrative from the main lobby, the elevator lobbies are scaled down to provide a more intimate experience. Inside the elevator cabins, intricate fish-scale patterns emerge, representing a perfect transition in scale: moving from the grand, cavernous volumes of the main lobby down to the human-scale, tactile patterns of the cabin, ensuring a cohesive design language throughout the guest journey.
Inspired by the unique boat racing festivals on the Kien Giang River, the massive chandelier suspended in the center of the Conference Hall serves as a symbol of abundance and celebration. The boats, depicted in stylized form, appear to glide alongside one another, turning the ceiling into a reflective 'water surface' that connects the people gathering beneath it.
Pre-function carpet texture is designed to resemble gentle ripples of water. Scattered across the ceiling, lights are arranged like floating lanterns.
The Ballroom acts as a cinematic memory of vibrant Mid-Autumn nights. Beneath a carpet design evoking gentle water ripples, the ceiling is adorned with lights arranged like floating lanterns. Upon entering, guests are not just attending an event; they are stepping into a nostalgic landscape, where the interplay of light and scale evokes the joy and prosperity of childhood festivities.
We have carefully curated a palette of warm, earthy tones and tactile natural materials that mirror the serene landscape outside the window. Every element, from the bespoke furniture to the ambient lighting, is balanced to ensure that the room is not just a place to sleep, but a sensory experience of calm, sophisticated comfort. The bedside tables design pays homage to the traditional Thiem Thu - Money Frog.
Central to our design philosophy for the guestrooms is the intentional use of craftsmanship to bridge the gap between local heritage and international luxury standards. By integrating traditional textures—reminiscent of local weaving techniques—with contemporary, sleek finishes, the rooms achieve a unique sense of place. This 'tactile storytelling' ensures that even the smallest details, such as the wood grain or the soft fabric textures, connect the guest to the spirit of Quang Tri without compromising the premium aesthetic of a Grand Mercure property.
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