Architects: Nguyen Tang QUANG - Project Leader | Tran Anh KHOA
Project year: 2022
Location: Grand Theater, Ho Chi Minh city, Vietnam
Installation Art | Interior Design
ABOUT
"Cine Gucci" is an extremely magnificent international fashion event. This event is organized by the famous fashion house Gucci at the same time in many countries around the world, including Vietnam. With the theme of reimagining the cinema of the old decades, the display of Gucci's products is cleverly integrated into different contexts. Moreover, being able to take the Ho Chi Minh City Opera House as the venue makes the event even more sublime. "Legacy" is an extremely brief and concise compliment that Gucci International has given for Cine Gucci held in Vietnam.
This project follows the concept launched by Gucci, original orientation was to create a series of separate spaces that are lined up side by side to open and close emotions every time you enter a collection. Due to preparation time limitations and space characteristics of the Opera House is divided into many floors and the existing building must be returned in perfect condition, the number of space for presenting items is also reduced.
Although the event took place in a very short time, the entire fit-out decoration and loose furniture were carefully constructed as if these spaced are sustainable. Time pressure and Gucci's extremely high requirements forced us to work at exceed our limit during the implementation period. No design phase has been omitted even though the opening time is very close and there are only three days for construction and installation for all spaces.
All spaces are beautifully decorated. In addition to us, many other consultants were invited to join and are experts in their fields. Every aspect is carefully taken care of to create a poetic space just like guests are the main characters in Gucci movies.
The red color of the carpet, the vibrancy of fresh flowers and the light effects make the entrance attractive and somewhat surreal. Extremely high value crystal chandeliers are illuminated to create sparkling caustic.
Entering the main area of the Opera House, a small stage was set up and a performance to welcome the guests was played. This event is so classy that only a few people on each experience trip. These customers are without a doubt those of high social standing and are customers of this famous fashion house. Hundreds of Gucci employees gathered to guide and create an unforgettable experience trip for these guests. When this group of guests ends their journey, everything is quickly rearranged to welcome the next group of guests.
After the curtain was lifted, another dimension appeared.
The initial setting is a starlit urban nightscape. Among many proposals, the selected one is the most straightforward representation. As night falls, the city becomes a stage for revelry, with couples adorned in opulent attire promenading through the streets.
The floor is luxuriously adorned with the softest, most plush carpeting. Freed from the constraints of durability and maintenance, this design allowed us to experiment with more lavish materials.
The fitting rooms are also very spacious in size and are decorated with the same level of main display areas.
The journey becomes more and more fascinating and mysterious. An illusionary corridor is created and it is unpredictable where these doors will lead us to.
This enigmatic space is a secret bar with the potent aroma of spirits and cigar smoke, permeating the tailored suits. The ceiling is adorned with a vibrant yellow hue effect painting. Once the event concludes, this space transforms back into a white dressing room.
On the wooden shelves, fine bottles of liquor are elegantly displayed, illuminated by soft, ambient lighting. The smooth sounds of jazz music fill the air, blending harmoniously with the gentle clinking of ice in whisky glasses, creating a truly serene atmosphere.
This is a little-known space of the Opera House located on the second floor, with large windows overlooking Le Loi Boulevard. We have chosen a captivating red shade of rose to enhance this already magnificent room.
All the small accessories were meticulously selected. Every partner presented their finest items to please the renowned fashion house.
Thank you for your time.
If you have any projects in the categories of Architectural Design | Interior Design | Visualization, please feel free to liaise with us through our contact info below
NOTION ARCHITECTS
Mr. Truong Hoang HAI - Tel: (+84) 905 885365
Mr. Tran Anh KHOA - Tel: (+84) 905 919189
E-mail: contact@notion.vn
Address: 134/1A Tran Khanh Du street, Tan Dinh ward, district 1, Ho Chi Minh City, Vietnam
Address: 134/1A Tran Khanh Du street, Tan Dinh ward, district 1, Ho Chi Minh City, Vietnam
